包裝是一項很貼近人們生活的藝術形式，對於一位消費者來說是面對商品的第一件事；好的包裝能幫助銷售提升，更能為品牌帶來不可取代性的獨特魅力。Pentawards 自2007年開始舉辦的卓越包裝識別創意大獎，網羅全世界最優秀的設計師、設計傳播公司、品牌包裝製造商、設計學院學生的包裝設計作品，涵蓋包裝類型有飲料、食品、護膚商品、奢華品以及其他類型，The Package Design Book 3 收錄 Pentawards 2013年至2014年獲獎者作品，來自30個國家，400件作品，大量的產品包裝設計實景圖與創作概念，提供設計師、市場營銷專業人員2015年最新的包裝參考書籍。

  Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 50 sub-categories.

  Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.

書籍屬性
[作者]	Julius Wiedemann (Ed)
[出版社]	TASCHEN
[圖書書號/ISBN]	978-3-8365-5382-7
[出版日期]	2014
[書籍頁數]	416
[裝訂方式]	精裝

用戶評論(共1條評論)

• haustudio ( 20141124 10:38:16 )
  

  請問書到了嗎?

  管理員：書於12/10到店唷！可以先下單預購，貨到會立即幫您寄出，謝謝您 : )

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