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BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS

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  • 書籍出版商:RHED
  • 書籍點擊數:1621
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  「建築」是由鋼筋、混泥土與各式建材共同組成,而建築體中裝載著各式各樣的人們,以不同形式與樣貌集合成多元的團體與單位,綜合不同的單位形成社會。BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS 是一本集合各式會出現在建築體中的行業與產業別的企業識別,無論是房地產、房屋仲介、建築室內設計公司、物流業,或是較生活化的餐廳、飯店、店舖等皆收錄其中。書籍中匯集全球品牌標誌、企業案內、工商目錄、傳單、信封信紙、名片、資料夾、網頁介面、書籍刊物、大型海報、介面設計等案例,詳細建構品牌創立至品牌推廣所會經歷的設計過程,提供設計師在標誌、字體、圖像三大環節中,加以結合與運用於品牌發想歷程中。

 

  As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.

書籍屬性
[作者] RHED(ed.)
[出版社] RHED
[圖書書號/ISBN] 978-981-09-9030-5
[出版日期] 2016
[書籍頁數] 304
[裝訂方式] 精裝
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
  • BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS
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