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REBRANDING DESIGN

  • 書籍編號: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
    書籍現貨:
  • 作者:Johan Debit (編集)
    裝訂:精裝
  • 尺寸:28.5*22.5
    頁數:304
  • 書籍出版商:The Images Publishing Group
    出版年:2017
  • 書籍點擊數:1791
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  如何打造一項成功品牌,是每一間企業追求並力求實現的重要方針之一,而面對目前線上大量品牌競爭壓力之下,創造獨特明確的品牌關鍵,更是設計師重要的工作環節。《Rebranding Design》匯集世界上最頂尖的品牌改造項目,深入且真實剖析品牌原先失敗的關鍵原因,針對品牌塑造加以解決並將其溝通設計過程完整呈現,內含標誌、海報、指示標誌、包裝、網頁與手機介面等品牌識別相關環節,提供品牌設計師、行銷企劃師參考與應用。

 
  Explores how to design for rebranding concepts that result in optimum commercial success Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. 
  The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations.
書籍屬性
[作者] Johan Debit (編集)
[出版社] The Images Publishing Group
[圖書書號/ISBN] 978-1864707212
[出版日期] 2017
[書籍頁數] 304
[裝訂方式] 精裝
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