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BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING

  • 書籍編號: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
    書籍現貨: 缺貨
  • 作者:Rahel M. Felix (Auth
    裝訂:精裝
  • 尺寸:27*23
    頁數:314
  • 書籍出版商:BRAUN
    出版年:2017
  • 書籍點擊數:1003
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  在市場導向的教育背景下,房地展營銷不是經濟學中的標準學科,並不在大學和研究學位課程中教授。由於這個原因,《 BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING 》深入討論如何針對房地展營銷的相關任務中取得成功,並介紹和解析相關戰略流程方法。在房地展營銷的學科中,對於建案的未來居民來說,針對即將上市的建築案件有著明確的想法與規劃是非常至關重要的,而中央建築主題對於整個建築案件的實現是佔有重要的位置。書內收錄全球精選十項建築案件的案例研究,詳細記錄每個階段的行家精華,從他們的不同角度觀點審視房地展營銷方法。

 

Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property's brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.

書籍屬性
[作者] Rahel M. Felix (Author), Peter Felix (Author)
[出版社] Braun
[圖書書號/ISBN] 978-3-03768-221-0
[出版日期] 2017
[書籍頁數] 314
[裝訂方式] 精裝
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
  • BRANDING PROPERTY: APPROACHES TO REAL ESTATE MARKETING
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