旅店不僅僅是讓疲憊的身體與心靈得到釋放的庇護所，而是另一種層次的享受與體驗，透過不同空間氛圍營造，我們更能從短暫的住宿休息中得到額外的視覺感官體驗。

  《BRANDLife: Boutique Hotels & Hostels 》收錄頂尖全球精品酒店和旅館品牌規劃細節，包含品牌視覺樣貌、飯店室內樣貌、家具選擇、導航系統等方面，透過案例研究，深入解析酒店經營者和品牌專家創造與經營市場過程，針對全球市場觀察者與品牌企劃等專業人士，是一本不可多得的飯店品牌經營專書。

 

The boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary boltholes are also meant to be social clubs, gallery space, and a gateway to local culture and stories. Some may even aspire to become an attraction themselves, offering one-of-a-kind hideaways to add an extra layer to travellers’ short stays.

 

From conception to delivery, BRANDLife: Boutique Hotels & Hostels examines how new boltholes foreground branding and interiors in their business concepts, visible in their furniture selections, wayfinding systems, visual identities and more. Through case studies, colourful showcases and interviews with leading hoteliers and brand specialists, readers will acquire a rare insight into how these visionaries corner the market and remarkably connect customers from around the world.

書籍屬性
[作者]	Viction Workshop
[出版社]	Victionary
[圖書書號/ISBN]	978-988-77746-3-1
[出版日期]	2017
[書籍頁數]	228
[裝訂方式]	平裝

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