【熱銷到貨】THIS IS SERVICE DESIGN THINKING: BASICS-TOOLS-CASES 續集《 THIS IS SERVICE DESIGN DOING: APPLYING SERVICE DESIGN THINKING IN THE REAL WORLD 》是一本講解如何以服務設計為導向的概念實踐,第一本將客戶與廠商之間相互合作執行研討的設計方法具體指導書籍,書籍內提供了一致的模型範本,詳細解說每個步驟、工具和方法,讓您能專注於客戶體驗使其改進。
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.
Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used.You’ll be able to focus on your customers and iteratively improve their experience.
Move from theory to practice and build sustainable business success.
書籍屬性 [作者] Marc Stickdorn (Author), Markus Edgar Hormess (Author), Adam Lawrence (Author), Jakob Schneider (Author) [圖書書號/ISBN] 978-1-4919-2718-2 [出版日期] 2018 [書籍頁數] 568 [裝訂方式] 平裝 [出版社] O'Reilly Media
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