《 LOS LOGOS 》是標誌設計當前發展的經典彙編和精心策劃的案例書籍,不斷深入探索發展並原始呈現品牌元素中最真實的設計樣貌。《 LOS LOGOS 8 》展示全球各地最頂尖的標誌設計作品,看看 Hired Guns Creative 為酒精行業的許多客戶想像的醒目標誌;深入研究 BankerWessel 為美術展覽和出版物所設計的圖案;或研究五十年來 Wolff Olins 成為行業領導者和夢想家的原因。《 LOS LOGOS 8 》是標誌設計當前發展和靈感泉源的實用而富有洞察力的手冊,對任何設計師、品牌經理、趨勢偵察或行銷策略師都是不可或缺的參考書籍。
Los Logos 8 is the authoritative reference on contemporary logo design. As with previous editions of Gestalten’s indispensable Los Logos series, this expertly curated collection is both a guide to the latest innovations and a prognostication of coming trends. This edition looks further into the ever-changing world of this vital element of branding: the logo. An inevitable task on a designer’s artistic and professional timeline, designing a logo is a lively and explorative mission.
The fully indexed compendium showcases an unparalleled selection of cutting-edge examples from around the globe. Interviews offer an inside look at the creative processes of leading studios and designers: take a look at the striking labels that Hired Guns Creative imagines for their many clients with the alcohol industry; delve into the designs that BankerWessel concocts for fine art exhibitions and publications; or study what has made Wolff Olins an industry leader and visionary for over five decades. A practical and insightful handbook of the current developments in logo design and a boundless source of inspiration, Los Logos 8 is a must-have for any designer, brand manager, trend scout, or marketing strategist.
書籍屬性 [作者] Gestalten (Author, Editor) [出版社] Gestalten [圖書書號/ISBN] 978-3-89955-694-0 [出版日期] 2017 [書籍頁數] 400 [裝訂方式] 精裝
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