柔性標誌的誕生不僅僅是為了適應新媒體和新的傳播媒介，而是透過簡單的線條與色塊，靈活呈現標誌在不同領域與應用範圍中的可能性。《 FLEXIBLE VISUAL IDENTITY 》收集來自世界各地超過 70 個令人驚嘆的標誌應用項目，詳細解說品牌背景與標誌創新意義，透過點、線、面串聯，尋求新的設計語言來表達品牌，是一種更強、覆蓋範圍更廣、效果更新鮮的設計形式，增加消費者的心理認知與品牌穩定性。

 

In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. 

 

Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalized, diversified, and internet integration of online and offline operations in the new commercial society. 

 

However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. 

 

This book explores the creation and methods of the flexible logo design process and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.

書籍屬性
[作者]	Chen Jinming (Editor), Wang Xiangliang (Editor)
[出版社]	Images Publishing
[圖書書號/ISBN]	978-1864707779
[出版日期]	2018
[書籍頁數]	352
[裝訂方式]	平裝

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