網路購物的便捷性廣受大眾青睞，只需步驟就可以悠哉地等貨送到府，消費習慣的改變對實體零售業帶來不小的衝擊。然而，科技對於實體零售帶來的不只是負面影響，近年來以互聯網為基礎，結合線上與線下的零售模式，提出「新零售」的全新主張；或是實體店鋪結合擴增實境(AR)、虛擬實境(VR)等技術，帶給顧客前所未見的購物體驗。《Shoplifter!》針對實體零售範疇的變革進行深入頗析，討論面向涵蓋市場趨勢、顧客心理、行銷策略等業主值得關注的課題。書中多元業別的案例引領讀者一探零售變革的趨勢，也提出許多新穎的營運模式啟發讀者思考零售的新樣貌。

 

Shoplifter! explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways.

Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods, to breathe new life into the traditional retail flow.

Brand experiences now stretch far beyond the end product; the dialogue between a shop and its consumers is becoming increasingly important. Companies are tapping the talents of top designers and using them in sophisticated flagship stores or unexpected temporary venues. Shoplifter! showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.

書籍屬性
[作者]	Gestalten (Author, Editor)
[出版社]	Gestalten
[圖書書號/ISBN]	978-3-89955-941-5
[出版日期]	2018
[書籍頁數]	256
[裝訂方式]	精裝

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