《 BRANDED INTERACTIONS: CREATING THE DIGITAL EXPERIENCE 》是一本提供數位化設計師和品牌規畫師必要參考的實用手冊，主旨在引導讀者在五個關鍵性階段完成品牌數位化設計過程，包含人口統計、行動計畫、介面設計、提供優質商品，以及將設計分布於市場。每個關鍵項目都包含了真實案例、案例研究以及領導品牌和互動機構專家的訪談，豐富的設計文件和圖表有助於任何項目建立時的框架，在每個品牌戰略階段都足以靈活地融入創新力。

 

An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands

 

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.

 

Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

 

All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity. 300+ illustrations

書籍屬性
[作者]	Marco Spies (Author)
[出版社]	Thames and Hudson
[圖書書號/ISBN]	978-0-500-51817-5
[出版日期]	2015
[書籍頁數]	360
[裝訂方式]	精裝

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