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Type for Type: Custom type solutions for identity design

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自創字體已成為近年品牌建立的第一步,其效果為增強視覺形象塑造,透過獨特的個性或與活動加以結合,超越以往的美學定義並達到營銷目標,進而長期為品牌創造不可取代的價值與地位。

 

Type for type 是一本收集世界最好的自創字體編排作品,這些作品展現了創意和商業的結合而成功的樣貌,其中更提供案例品牌故事,以及業內一些設計工作室的見解,以及引人入勝的項目與技術細節,藉以激發設計師和客戶的靈感發想。

 

Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike.

書籍屬性
[作者] Victionary
[出版社] Victionary
[圖書書號/ISBN] 9789887903420
[出版日期] 2019
[書籍頁數] 300
[裝訂方式] 精裝
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
  • Type for Type: Custom type solutions for identity design
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