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Trade Fair Design Annual 2019/20

  • 書籍編號: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
    書籍現貨:
  • 作者:Sabine Marinescu (Au
    裝訂:平裝
  • 尺寸:32*23
    頁數:288
  • 書籍出版商:avedition
    出版年:2019
  • 書籍點擊數:107
  • 會員優惠(說明)
    網路售價:NT3960元(非會員價)
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現今,Instagram 等線上社交媒體的訊息傳達即時性,已漸漸取代許多傳統實體展場與活動宣傳方式;因此,舉辦大型展場活動的設計將開始改變,結合多元化互動性體驗,以及更為貼近顧客的專屬服務,與線上媒體提供的感官作為區別。

 

《 Trade Fair Design Annual 2019/20 》收錄 60 個全球最新展示會場設計作品,包含汽車工業、時尚、書籍、藝術、傳播、生活家居、燈光等,結合品牌與互動空間展示創意,增添顧客體驗活動,提供展示會場、活動等設計專業從業人員參考與應用。

 

The standard reference work in the trade fair design world

So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.

書籍屬性
[作者] Sabine Marinescu (Author, Editor), Janina Poesch (Author, Editor)
[出版社] avedition
[圖書書號/ISBN] 9783899863130
[出版日期] 2019
[書籍頁數] 288
[裝訂方式] 平裝
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
  • Trade Fair Design Annual 2019/20
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