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En Vogue: Poster Collection 32

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    書籍現貨:
  • 作者:Elke Gaugele (Author
    裝訂:平裝
  • 尺寸:24*17
    頁數:96
  • 書籍出版商:LARS MULLER
    出版年:2020
  • 書籍點擊數:205
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從 1990 年代初期開始,貝納通(Benetton)運動就出現了一種新的,頗具爭議的時尚廣告手法。以明顯的色情表現與詩意的典故形成對比。廣告行業中男女的雌雄同體模式和不太規範的形象,標誌著新時代的來臨,新時代要求不斷對個性的渴望達到平衡,與集體歸屬感。

 

《 En Vogue: Poster Collection 32 》匯集跨越大約一百年的時尚廣告,並部署了無數種不同的 PR 策不斷對個性的渴望達到平衡與集體歸屬感。略,每種情況都反映了其創建的文化和當下的流行時代。

 

Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. They are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton cam- paigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging. En Vogue brings together fashion advertising spanning roughly a hundred years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created.

書籍屬性
[作者] Elke Gaugele (Author)
[出版社] Lars Muller Publishers
[圖書書號/ISBN] 9783037786413
[出版日期] 2020
[書籍頁數] 96
[裝訂方式] 平裝
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
  • En Vogue: Poster Collection 32
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