不同於市面上其他設計方法相關類型的書籍,101 Design Methods將產品設計、服務、客戶體驗視為一種科學,而不是一門藝術,提供有系統地實用工具和方法,以及如何透過規劃和定位成功的新產品。適合勇於嘗試新挑戰的策畫主管、設計師、研究人員閱讀並從中尋找適合自己的資源,是您在遇見缺乏既定程序和高失敗風險困擾時的好夥伴!而新手可從中學習經驗,管理經紀人則能從中學到規劃的方法,創業者也能在這本書中發現如何提高工作效率和品質的方法!!
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
書籍屬性 [裝訂方式] 平裝 [版次] First [外幣幣別] USD [作者] VIJAY KUMAR [出版社] WILEY [圖書書號/ISBN] 978-1-118-08346-8 [書籍頁數] 326 [出版日期] 2012
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