Every day, we are unconsciously influenced by designs that use psychological effects in many places such as the Internet, TV, and the city.
Psychology is intentionally used in all kinds of design, from things that guide decision-making to things that benefit people, such as "products that you can't help but buy," "services that give you a sense of satisfaction," and "easy-to-use applications." is.
Designers and marketers of the future need to create effective and persuasive designs using psychological laws in order to become human resources that are sought after in the AI era.
This book first introduces usage examples of what kind of psychological laws are hidden in designs such as websites, posters, and banners that are often seen, and then introduces the laws of each psychological effect, optical illusion effect, color effect, and layout. I will briefly introduce it on a page-by-page basis.
Explore this book to see if there are psychological principles you can apply to your own design or business.
Chapter 1 Examples of using psychological effects
Website/poster/LP/banner/thumbnail eye catch/business card/EC site/UI design
Chapter 2 Psychological effects that can be used in design
Kuleshov Effect / Charpentier Illusion / Baby Face Effect / Veblen Effect / Halo Effect etc.
Chapter 3 Optical Illusion Effect
Munker illusion / White illusion / Color constancy / Ambient light illusion / Checker shadow illusion, etc.
Chapter 4 Color effect
Heavy and light colors / Taste imaged by color / Taste image and color difference / Compatibility between food and complementary colors / Color sensation by tone, etc.
Chapter 5 Layout rules
Law of Proximity / Law of Alignment / Signifier / Jacob's Law / Law of Z / Law of F etc.
◎ Author profile
321web (Masayuki Mitsui)
President of PREATE Co., Ltd.
He manages the design-related blog "321web". The number of views is about 3 million PV per year. The blog mainly provides information on design and how to use Adobe software so that even beginners can easily understand it.