◆To create a good design with originality! ◆
In order to break away from imitative designs and create designs with design grounds and originality, it is necessary to learn the fundamental “theory” of design in the first place. The shortcut is to understand and acquire design principles and design psychology, such as typefaces and color schemes, guidance of the line of sight, and information organization that good design has. This book uses many illustrations and explains in easy language, so you can learn the "Rikutsu" of design while having fun.
◆The author is a professional designer who knows the troubles of young designers.◆
The author is an active designer who posts information about design on the popular YouTube channel "428: Pachi Pachi Design Channel" and responds to the concerns of design beginners. When I was young, the author himself had the experience of worrying that he could not feel his growth and could not grasp the advice of his superiors. ~ Please don't rely only on "symptomatic treatment" information, but understand the "Rikutsu of design" and turn your attention to "causal therapy aimed at raising the fundamental level of design ability". ~ (From "Introduction")
◆Recommended for people like this◆
person studying design
People who are not designers but need to design
A young designer who feels stuck in design
◆Composition: Explain the basic theory that raises design power from three perspectives! ◆
CHAPTER 1 Element theory
SECTION 1 The rationale behind choosing a typeface
SECTION 2 Theory of “Coloring”
SECTION 3 Theory of "how to handle passes"
SECTION 4 Theory of "photo processing"
SECTION 5: Work to train the power of observation
CHAPTER 2 Layout theory
SECTION 1 Theory of “Gaze Guidance”
SECTION 2 Theory of "Illusion adjustment"
SECTION 3 Theory of “information organization”
SECTION 4: Work that trains the ability to think
CHAPTER 3 Process theory
SECTION 1 Theory of the “production process”
SECTION 2: Work to train language ability