Takashi Maeda is a highly regarded Japanese designer, known for his extensive work across various design fields and his innovative creative philosophy. His career spans multiple domains, including game design, manga, and packaging design, earning him a high level of recognition both within and beyond the design community.
A graduate of the Osaka Design College, Maeda began his career working for renowned companies before becoming an independent designer. His design style blends traditional Japanese aesthetics with modern visual communication techniques, with a strong focus on the practicality of design and effective communication with the audience. He frequently engages in cross-disciplinary creative projects, ranging from visual arts to commercial design.
Among his many achievements, Takashi Maeda is best known for his innovative thinking and unique design philosophy. His work not only showcases exceptional visual effects but also emphasizes strategic thinking and human-centered elements behind the design. He believes that design is not just about creating beautiful images but is also a crucial tool for problem-solving and conveying values.
◎ "This is not just about design, it's a story of life" — Tei-sensei (Childcare Worker)
◎ A must-read for all business professionals!
◎ The long-awaited sequel to the inspiring bestseller "Winning Design"!
◎ Dive into the complete thought process and work techniques of the highly popular designer Takashi Maeda, covering everything from games, manga, snacks to BreakingDown!
[Special Bonus for Purchasers]: Downloadable free materials created by the author, "Maedaya" ※ Available for commercial use!
Chapter 1: Design Begins with Increasing Options
Breaking free from the confines of martial arts: "BreakingDown"
The end of "Designer Common Sense"
Only through "Easy-to-Understand" can the target audience be expanded
This is also design
Design can change the world
Design thinking is a natural way of thinking
Designers are not artists
Creating high-communication logos
Chapter 2: The Power of Choice is Design
Throw away the textbooks!
For those who design like molding clay
I will transplant the "designer's eye" into you
Social media is not for gaining influence
What's the significance of that design?
The essence of direction lies in abandoning shame
Discovering collaborative team design after interacting with 2000 people
Become a master of definition!
Chapter 3: The Creative Leap of "Breaking and Creating"
The belief that overly verbal designers are limited in growth
How to transcend conventional thinking and break through work "boundaries"
The highest level of creative work
Transcend roles and responsibilities
To survive in the AI era, create posters!
Health management can be solved through design
Unconventional book creation
Chapter 4: Polishing the Backbone of Creativity
Giving up on becoming a "superstar designer"
It’s not just about design, it's about making a difference
A creative concept that can be used for a lifetime
Create "the only design"!
Grasp the essence with unwavering strength
Details
Author: Takashi Maeda
Publisher: Gentosha
Year of Publication: 2024
Dimensions: 21×15 cm
Binding: Hardcover
