Name: 愛されるブランドのパッケージデザイン: 精鋭クリエイティブディレクター、アートディレクターの思考と表現が学べる
Brand: 誠文堂新光社
SKU: 65c1ca3373750a0014710b13
Price: 1800.0 TWD
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愛されるブランドのパッケージデザイン: 精鋭クリエイティブディレクター、アートディレクターの思考と表現が学べる

Japanese book | Paperback | 2024 | 352 pages | 25.7×18.4 cm

Publisher: Chengwentang Shinkosha
Author 　　デザインノート Editorial Department (Editor)
ISBN 9784416523889

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【Book Introduction】

Packaging design is one of the important points of contact with consumers and the most powerful tool for brand building. Sometimes it is directly related to the impression of the brand.

How do creative directors and art directors design packaging in order to convey a brand’s worldview to consumers? This book introduces the packaging design works of 25 creative directors and art directors who are active in Japan, explains in detail the brand story, brand industry, design concept, work presentation, and provides an in-depth introduction on how to optimize brand elements and integrate them into design, marketing and in strategy.

Catalog (including designers):

Aotsuji Mihaya・Aotsuji Maki

iyamadesign inc.

good design company

Left and right room (left and right room)

Akiko Masunaga (Masanabe)

Terashima Design Co.

Akatsuka Keiko (6Sense.,inc)

Kanha River Genta (SAGA INC.)

Akiko Sekimoto (HIDAMARI Ltd.)

Takagi Masato(STROKE)

Daigo Daiguro (Nihon Daiguro Laboratory)