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新装版Advertising is TAKUYA ONUKI Advertising Works(1980-2020)

新装版Advertising is TAKUYA ONUKI Advertising Works(1980-2020)

Japanese Language | Paperback | 2022 |1632pages | 23×17cm


Publisher CCC Media House
Author Takuya Onuki (Author)
ISBN 9784484212319


Until 2024-03-31T16:00:00.000+00:00 2024 Taipei International Book Fair Online Book Fair on order

Free Shipping on order

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All Works of Takuya Onuki RENEW!!!

The book "Advertising is" (published by Graphic-sha in November 2017), which condenses the ideas and designs of all the works that Japan's leading art director Takuya Onuki has worked on so far, into an all-color book, is limited to 2,500 copies and will be available immediately after its release. sold out. It is now a phantom book that is difficult to obtain. Highly rated within the industry, won the 2018 ADC Award Grand Prix.
This book is a slightly compact version of the "first edition", and it is also a complete version with more than 100 pages added with work from 2011 onwards.
Please enjoy all of Onuki Creative on this occasion.


[table of contents]
1 More New
Advertising is Play
Advertising is Product
Advertising is Foolish
Advertising is Overdoing
Advertising is Typical
Advertising is not Art
Out of Advertising
All you need is Advertising

2 More Sales
Advertising is Logic
Advertising is Strange
Advertising is Character
Omake is Advertising
Advertising is Amusement
Advertising is Economical
Kawaii is Advertising
CI is Advertising

3 More Ambition
Advertising is the future
Advertising is a Wish
Advertising is Vision
Advertising is a Dream
Advertising is too perfect
Trials and Errors

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