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Event Design Handbook

Event Design Handbook

英文書籍 ｜ 平裝 | 2016 | 192 頁 | 26×21 cm

出版社 BIS Publishers
作者 　 　 Roel Frissen (Author), Ruud Janssen (Author)
國際標準書號 9789063694340

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【書籍簡介】

  《Event Design Handbook: Systematically Design Innovative Events Using the #EventCanvas》是一本針對創新活動設計一系列步驟與參考案例方法，深度確定事件影響的變化與槓桿機制。     This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #Event Canvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.   This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.


【詳細資訊】

作者︰Roel Frissen (Author), Ruud Janssen (Author)
出版社︰BIS Plishers
尺寸︰26×21 cm
裝訂︰平裝
頁數︰192 頁

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