Name: 23 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication
Brand: 桑格
SKU: 67f771bf18e3c3000c2fdeb6
Availability: InStock

Your Shopping Cart is empty.

${{ (item.variation.media ? item.variation.media.alt_translations : item.product.cover_media.alt_translations) | translateModel }}$ ${{ (item.variation.media ? item.variation.media.alt_translations : item.product.cover_media.alt_translations) | translateModel }}$

{{ childProduct.title_translations | translateModel }}

{{ getChildVariationShorthand(childProduct.child_variation) }}

{{ getSelectedItemDetail(selectedChildProduct, item).childProductName }} x {{ selectedChildProduct.quantity || 1 }}

{{ getSelectedItemDetail(selectedChildProduct, item).childVariationName }}

{{item.quantity}}x NT$0 {{ item.unit_point }} Point

Remove

${{addonItem.product.cover_media.alt_translations | translateModel}}$

{{addonItem.quantity}}x {{ mainConfig.merchantData.base_currency.alternate_symbol + "0" }}

Remove

23 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication

English Language ｜ Papercover ｜ 2019｜ 256 pages ｜ 25×20 cm

Publisher　 BIS Plishers
Author 　　Paul Ketelaar (Author), Sanne Demir (Author), Jan Aarts (Author)
ISBN 　 9789063695187

Until 2025-04-30T16:00:00.000+00:00 Reading Together: World Book Day Special – Spend $1500, Get $100 Off on order

Free Shipping on order

NT$1,304

{{shoplineProductReview.avg_score}} {{'product.product_review.stars' | translate}} | {{shoplineProductReview.total}} {{'product.product_review.reviews' | translate}}

{{amazonProductReview.avg_rating}} {{'product.product_review.stars' | translate}} | {{amazonProductReview.total_comment_count}} {{'product.product_review.reviews' | translate}}

The maximum quantity per submit is 99999

This quantity is invalid, please enter a valid quantity.

Sold Out

Please message the shop owner for order details.

Add to Wishlist

Description

Additional details

Shipping & Payment

Customer Reviews

23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.

Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as “How do I create a strong brand story?”, “What are the effects of serious gaming?”, “How can we use VR in our communication?”, “How do consumers process emotional stories?” and “Is persuasion profiling unethical?”. The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.