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Akihiro Nishizawa's Successful Branding Design: Taking truly good things to a better form

Akihiro Nishizawa's Successful Branding Design: Taking truly good things to a better form

Japanese Language | Paperback | 2024 | 128 pages |28×22cm

Author   Design Note Editorial Department (editor)
ISBN   9784416723474

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This book is a book that has been expanded with about 40 pages of the latest work examples, following the great success of "Design Note Premium Akihiro Nishizawa's Successful Branding Design" published in July 2022.

Akihiro Nishizawa is a pioneer who pioneered the genre of "branding design" ahead of his time and has been engaged in activities committed to corporate management strategies. Nishizawa launched Eight Branding Design in 2006. He developed a unique, highly functional method called "Focus RPCD®" to realize consistent branding design. Since then, under the concept of "revitalizing Japan with branding design," he has led more than 100 brands to success in a variety of industries and industries, from beer to shrines.
In an era when the importance of design in corporate management is being talked about, Nishizawa is becoming increasingly in demand. This book introduces 20 diverse examples from projects handled by Eight Branding Design, led by Nishizawa. The logic behind how Nishizawa approached each client and led them to the optimal solution is fully revealed. In addition, a special dialogue with architect Kengo Kuma and creative director Kashiwa Sato is included, making this a book that delves into the essence of branding design. This is a must-read not only for designers but also for business leaders.

Akihiro Nishizawa: Branding designer. Representative of Eight Branding Design Co., Ltd. Under the concept of "revitalizing Japan with branding design," he is involved in a wide range of design activities, including corporate brand development, product development, and store development. His main work includes craft beer "COEDO," matcha cafe "nana's green tea," and skin care "Yuskin." He has received more than 100 awards both domestically and internationally, including the Good Design Award. His books include "Branding Design Textbook" (Pie International) and others.

■Table of Contents
・INTERVIEW Nishizawa Akihiro
・Eight Branding Design's branding method
・Eight Branding Design's "How to make"
・Educational activities to create a "landing point" for design
・WORKS: Horiguchi Coffee, Yamagata Dantsu, Santai Shrine, KITOTE, nana's green tea, OREC, SGC, Hashizume Seimen, Satsuda, COEDO, Hikari Miso, PELP!, Kamaasa Shoten, Ubuya, Kenbi Yakuyu, Yuskin, Yamasa Soy Sauce, SALWAY, Tsuchiyama Ichiban Houji, Acacia no Ki
・Dialogue between Kengo Kuma (architect) and Nishizawa Akihiro
・Dialogue between Kashiwa Sato and Nishizawa Akihiro
・Staff & Office
・Message from Nishizawa Akihiro

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