Name: Branding Design: Designing the Unique Character that Emerges from the Concept
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Branding Design: Designing the Unique Character that Emerges from the Concept

Japanese Book | Paperback | 2025 | 208 pages | 26×18 cm

Publisher: Shoeisha
Author: ingectar-e
ISBN: 9784798179063

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Book Introduction

Branding Design: Designing a Unique Identity that Emerges from a Concept

Crafting a Captivating Brand: Brimming with Design Inspiration

The value of businesses, products, and services can be enhanced through “Branding Design.” This book explains in detail the entire process—from establishing a brand concept to its concrete design presentation—using a variety of examples. All case studies follow the sequence: “Brand Concept” → “Design Concept” → “Logo Design” → “Production Development.” The book not only outlines the basic process of brand building, inspiring both beginners and professionals, but also offers a wealth of creative ideas to embody a brand’s “unique charm.”

Detailed Process Analysis Through Case Studies

The book provides a clear explanation of the coherent process from establishing the brand concept, defining the design concept, creating the logo, to overall production development, helping readers apply theory to practical execution.

Divided into Five Major Chapters

The book is organized into five chapters: “Food & Beverage,” “Retail,” “Business,” “Facilities & Administration,” and “Salons & Clinics.” Each chapter is packed with creative insights and practical tips.

Abundant Case Studies to Spark Creative Thinking

With a visual presentation of the design process, readers can intuitively experience the creation of a brand’s worldview. A wealth of visual materials provides diverse sources of inspiration for practical design.

Target Audience

Designers and Creators

Business Executives and Marketing Managers

This book is ideal not only for designers who want to delve deeper into brand strategy but also for business executives looking to strengthen their brand image and marketing managers aiming to enhance brand value with highly practical content.

Detailed Information

Author: ingectar-e

Publisher: Shoeisha

Publication Year: 2025

Dimensions: 26×18 cm

Binding: Paperback

Pages: 208 pages