Branding Design: Unique, Expansive, Functional Design Concepts

"Branding Design: The Latest Concepts and Techniques that Add Powerful Value!"

In today's society and market, there is an increasing emphasis on creative work aimed at branding, not only among designers but also among those commissioning the work. The branding process is highly complex, combining multiple factors, and is not simply about filling in a predetermined template. However, there is a common thinking process that applies to every project. Branding design serves as a beacon guiding the shortest path toward achieving vision, transitioning a brand from personal to public perception.

This book provides detailed explanations and introductions to foundational knowledge of branding design relevant to current social and market conditions, logical thinking, specific approaches, and 11 practical examples of branding designs handled by the author. The end includes a dialogue with Creative Director Hiromi Kiyonaga, discussing the future trends in branding design. Presented in a visually clear format, this definitive book compiles the latest trends and methods of branding design, making it essential reading for all stakeholders. It is beneficial not only for designers and creators but also for corporate and governmental public relations, and startup executives looking to enhance their creative efforts.

Key Contents:

• Chapter 1: Overview of Branding
• Chapter 2: Process of Branding Design
• Chapter 3: Essential Requirements as Brand Expression
• Chapter 4: Achieving Unique Presence while Harmonizing with Society
• Chapter 5: Types of Branding
• Chapter 6: Project Case Studies: Branding Works
  • Introduction to Branding Practices
  • Branding of Rapidly Growing Japanese IT Company: CyberAgent, Inc.
  • Branding Driving DX in Education Sector: Classi, Inc.
  • Branding Within Visual Content: Japan Broadcasting Corporation (NHK)
  • City Branding for Designated Major Cities: Kitakyushu City
  • Rebranding of Long-Established Corporations: ODK Solutions, Inc.
  • Branding of Creator Tools Transforming "Sense" into "Brand": QUANT, Inc.
  • Rebranding of a Broadcasting Station Celebrating 70 Years: KBC Kyushu Asahi Broadcasting
  • Branding of a Technology Company Supporting Business Through Data Utilization: WingArc1st, Inc.
  • New Branding for Amusement Facilities: Bandai Namco Amusement, Inc.
  • Branding of an Artist Fusing Retro and Contemporary: Night Tempo
  • City Vision Branding for Designated Major Cities: Kitakyushu City
• Chapter 7: Conclusion
  • Dialogue: Daisuke Shimokawa × Hiromi Kiyonaga "What is Necessary for Branding in the Future Era"
  • Future Trends in Branding Design