The second installment of the “Creating Design” series! !
The more you understand how things work, the better you can design.
This is a book where you can systematically learn about the origin, background, theory, and effects of design in order to correctly understand the purpose and meaning of design and be able to apply it to any problem.
Explains the knowledge necessary for conveying information to people and making it easier to convey it in five areas: ``Basic theory'', ``Layout'', ``Shape'', ``Text'', and ``Color''. You can deepen your understanding of design from a wide range of perspectives, including psychological effects, composition and visual effects, and the meanings and characteristics of shapes. It also introduces detailed know-how that can only be gained through extensive design experience, and the final chapter uses various examples to summarize actual work flows and points to be careful of.
This book is useful for people who decide on a design based on its appearance, people who have never learned the theory properly, people who are thinking of starting design from now on, and everyone who wants to relearn design! !
★Download bonus available only to purchasers! !
(Bonus for paper book version only)
[Main contents of this book]
01 Various benefits of design
02 How humans see things
03 Trends in shapes that are easy to recognize as objects
04 Create conditions that make it easy to recognize as an object
05 Conditions that make it easy to form a group
06 Layout calculated in terms of line of sight and position
07 Adopt photo composition methods
08 Use alignment and random & fluctuation properly
09 Circle without direction
10 Rectangle that creates a plane
11 Triangle of orientation and stability
12 Pentagon of home and protection and hexagon of filling
13 Shining and mysterious stars
14 Love, health, and a “cute” heart
15 Positive image and religious cross
16 Direction and guidance arrows
17 Lines to draw areas and details
18 Marks and illustrations
19 Character structure and character spacing
20 Various ways to compose letters
21 Typeface type and selection
22. Color mechanism and color scheme points
23 Optical illusion and universal design color
Lesson 1 Adding a background to text/Using illustrations as text backgrounds
Lesson 2 Design a business card-sized shop card/Design using both sides of the card
Lesson 3 Design a flyer to announce the opening of a store/Focus on one piece of information
Lesson 4 Designing a list-style menu/Designing a menu with images
Lesson 5 Lay out images and captions in an orderly manner/Insert images between text
Lesson 6 Design a coupon/Design a supermarket flyer
Lesson 7 Creating an A4 document format/Creating a paperback format/Creating a large format magazine (B5) format
Lesson 8 Designing paperback book covers/Designing magazine covers
