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Design Note Premium Mastering Letters: Follow the expression and thought process of the latest designs

Design Note Premium Mastering Letters: Follow the expression and thought process of the latest designs

Japanese Language | Paperback| 2023 |136 pages | 29×22 cm

Publisher   Seibundo-Shinkosha
Author   DESIGN NOTE Editorial Department (Edit.)
ISBN 9784416523780


Until 2024-05-31T16:00:00.000+00:00 Happy Morther's Day on order

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Letters are an essential element in any design. Today, it is essential to support various media such as on-screen PCs and smartphones, and the number of digital font options has increased dramatically, increasing the degree of freedom in "character design". In the trend of accelerating communication, art directors and designers continue trial and error to explore the balance between beautiful fonts and typefaces that attract people in all media, and to emphasize individuality.
"Character design" is exactly the part where the designer's competence is tested. In this special feature, we carefully select top art directors and designers who are familiar with letters. I unraveled the relationship between characters and design from each point of view.

■ Contents
● Kashiwa Sato (SAMURAI) Manipulate characters freely according to the purpose and build an image suitable for the brand
●Follow the history of the Manabu Mizuno (good design company) brand and face the depth of the characters
●SPECIAL TALK Tatsuya Imaichi × Manabu Mizuno, maximizing the value of letter design through the accumulation of knowledge and the power of verbalization
[Branding design and characters] Kiki Uchida (cosmos) Converting client's thoughts into characters
[Books and Letters] ●Kazuhiro Yamada (nipponia) Letters are the “voice” of the author. How to get close to the atmosphere and content
[Package design and letters] Yusuke Akai (paragram) A package that maximizes the characteristics of letters and coexists with "easy to understand" and "uncomfortable"
[Graphic and type designer's point of view] ● Tatsuya Imaichi (MIMIGURI) font is a dynamic tool that embodies the personality of the caller. I want to convey the value and enjoyment of using it through design
■ New typeface recommended by each company
・Morisawa: Morisawa Fonts × minna Mayuko Tsunoda ・Tetsushi Hasegawa ・Fontworks ・Type Project ・Motoya
Professional CREATORS GALLERY Creators Value Work of 30 Creators
Creator in the Spotlight: Keishu Akari (CRATER Inc.)

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