[Book Introduction]
Design's Shu-Ha-Ri: Elevating Your Own Unique Design to the Next Level
How do designers develop their individuality and unique style? How can one evolve beyond rules and theories to create their own personal design approach? This book guides readers through the process of developing their personal style in design.
Centered around the themes of Typography, Layout, and Color, this book explores design from rule-based approaches to creative designs that transcend logic, explaining and analyzing the process through the three stages of Shu-Ha-Ri (a concept of learning and mastery). Through the work of leading designers such as Asami Sato, Nartis, Yukimasa Matsuda, soda design, Takeo Nakano, and Kaishitomoya, readers will learn how to apply and practice design rules and theories.
Traditional design rules and theories are considered the "Shu" phase, and designers gradually move from "Ha" to "Ri" as they develop more diverse approaches. This book explores both general design theories and individual designers' perspectives and methodologies. While not every part may directly apply to the reader's work, it offers valuable insights into thinking, approaching challenges, and achieving precision and depth in design.
Main Content:
■Chapter 1: Shu-Ha-Ri in Design
Rules, theories, and advanced design exploration.
■Chapter 2: Shu-Ha-Ri in Typography
○ Asami Sato: Typography that conveys words and emotions, enhancing the imagery.
○ Hiroshi Kamiue + Nartis: Expressing the "voice" of words through typography.
■Chapter 3: Shu-Ha-Ri in Layout
○ Yukimasa Matsuda: Establishing solid layout rules based on font size and character count.
○ soda design: Creating storytelling layouts through skillful information organization and presentation.
■Chapter 4: Shu-Ha-Ri in Color
○ Takeo Nakano: "It's interesting because it can't be perfectly calculated." Using discoveries in practice to refine color techniques.
○ Kaishitomoya: Color schemes based on hue and tone, creating texture through printing and paper choices.
[Details]
Authors: Koji Kobayashi (Author, Editor), Asami Sato (Author), Hiroshi Kamiue (Author), Yukimasa Matsuda (Author), Yusuke Shibata (Author), Kanako Taki (Author), Takeo Nakano (Author), Kaishitomoya (Author)
Publisher: MdN Corporation
Publication Year: 2024
Size: 26×18 cm
Binding: Paperback
Pages: 192 pages