This comprehensive and visually stunning guide delves into the cultural and theoretical background, as well as the incredible diversity of emojis, exploring their creative potential in visual communication. It offers everything you need to know to harness the full possibilities of emojis.
As an expressive tool used by billions of people worldwide, emojis have transcended the realm of written communication to become a pop culture phenomenon. With their ever-growing complexity and variety, emojis have significantly influenced visual communication in both daily life and creative fields. This book serves as a manual and source of inspiration for those seeking to explore and utilize emojis’ potential in their designs.
The book combines cultural, historical, and theoretical insights with numerous practical applications. It features curated cases from recent years, showcasing the formal diversity of emojis and providing inspiration for creative projects. Through specific examples, it demonstrates how emojis can be integrated into design tasks and creative projects in various ways, becoming a key part of visual identities—from Pentagram's branding work for Waze and Channel 4 to the cutting-edge AR applications in YouTube Shorts and GIPHY emojis.
Moreover, the book's thoughtful design includes elaborate four-color sprayed edges and a pull-out sheet of kawaii stickers, making it both functional and visually appealing. It’s an essential design reference book for anyone passionate about understanding and using emojis in innovative and impactful ways.
Whether you’re intrigued by the cultural significance or eager to apply emojis creatively in design, Emojization will open new doors to visual communication, elevating your work to the next level.