never change. It can be used for a long time. immortal design rules
A group of design ideas that create overwhelming emotions
58 technologies used by professionals are released at once!
You can learn all the immortal rules that can be used all the time.
A special interview to understand first-class thinking
Toraya Suntory Oolong Tea Art Direction Mr. Kaoru Kasai
Masashi Murakami, Art Direction for Kirin Lemon Animation Chainsaw Man
460 high-quality designs
From beginners to intermediate and advanced,
It's packed with useful content for everyone who creates designs!
● This book is recommended for those who:
・ People who want to learn about design from now on
・ People who are not confident in design production
・ People who want a lot of design ideas
・ People who want to know the rules of design used by professionals
・ People who want to know the rules of design that can be used all the time
CONTENTS
Special Interview
Interview with Mr. Masashi Murakami Design that goes from "ordinary" to "half a step" outside
Interview with Mr. Kaoru Kasai Design is "moisture"
Chapter 01 Layout rules
01 Information organization and layout
02 White space (margin) Production using space and guidance of the line of sight
03 Blur/transparency Beautiful visuals that emphasize the design
04 Symmetry Symmetrical layout with harmony and stability
05 Triangular composition Producing a sense of depth and stability
06 Hinomaru Composition Highlighting the main character
07 Divided design into two scenes
08 Contrasting composition strongly shakes the heart
09 Third division design Create a well-balanced composition
10 Depaysman Perceptual Illusion
11 Golden ratio/Silver ratio Beautiful proportions
12 Grid layout unity and regularity
13 Bird's-eye view and tilt depth is born
14 Direction Control line of sight and space
14 Repetition A sense of unity and rhythm is born
16 Rhythm Leads to effective composition
17 Tiling Expressing rhythm and movement
18 dot (circle) elements that feel movement
19 Asymmetry (asymmetrical) Asymmetrical layout that creates a sense of dynamism
20 lines Lines that give various images
21 Radiation Create overwhelming force
22 Random free layout Full of dynamism and anticipation
Chapter 02 Color scheme rules
01 How to handle colors Know the colors and use them as allies
02 Warm color Attracts the eye
03 Cool color Gives a quiet and calm impression
04 Neutral color Neutrality and duality
05 Primary colors creative expression
06 Complementary color schemes and multi-colors attract and complement each other
07 Brightness and contrast Attract the eye
08 Black and highly saturated colors stylish and modern
09 Monotone simple and stylish
10 Summarize in tone
11 Clear & gradation Produce transparency and softness
12 60-30-10 rule Balanced color scheme
13 Fluorescent & Light Colors that become more attractive depending on how they are used
Chapter 03 Rules for photos and illustrations
01 How to handle photographs Photographs are also designed
02 Square photo Stable shape
03 Trimming Cut out the part you want to show
04 Framing Separate the world
05 Clipping Free and versatile expressions
06 Guidance with photos Create a flow
07 Impressive visuals that draw you in with photos
08 Collage Compound expression technique
09 Fusion of illustrations and photographs Create unique and impressive visuals
10 line drawing illustration simple expression
11 Cute illustrations to soften the atmosphere
12 Fashionable illustrations with a special flair
Chapter 04 Typography rules
01 How to handle characters
02 Text jump rate Adjust sharpness to make information easier to see
03 Designing the letters Gathering eyes on the letters
04 Vertical writing eye-catching and beautiful lettering
05 Make the characters slanted Emphasized expression to add movement and momentum
06 Place text avoiding diagrams / Place text above diagrams Strike a balance between impact and information
07 Separate, break, and cut letters; convert letters into visual elements
08 Text Mosaic Art A message conveyed through text and visuals
09 Decorate the letters Make the letters stand out and impress
10 Combining letters to create shapes Typography, which is both information and graphics
11 Cut out with letters Express the letters as a concept
