Name: It's a Complement: Color Palettes in Graphic Design
Brand: 桑格
SKU: 68142fdbe7e13e00108038ce
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It's a Complement: Color Palettes in Graphic Design

English Book ｜ Paperback ｜ 2025｜ 240 pages ｜ 25×18 cm

Publisher Sandu Publishing
Author Sandu Publishing (Editor)
ISBN 9789887075257

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【Book Description】

In the world of design, the use of color is far more complex than it may appear. Not all colors naturally work well together, and creating visually appealing and harmonious color combinations requires not only a keen eye, but also an understanding of brand identity and contemporary color trends. It’s a Complement is a design book dedicated to the aesthetics of color pairing. It features outstanding works by top designers from around the world, showcasing how they skillfully utilize tones across the color spectrum to craft visuals that are both creative and timely.

The book begins with a discussion of color psychology, offering a theoretical foundation for design thinking, and continues with an exploration of the evolution and application of modern color theory. From high-saturation, vivid palettes that convey energy and impact, to low-saturation schemes that evoke simplicity and calm, and the elegant use of neutral tones such as gray, black, and white—each style is accompanied by insightful analysis and compelling examples. The featured projects span various disciplines, including brand identity, packaging, and promotional design, clearly demonstrating how color functions as a core element of communication and expression.

This book is not only an essential source of inspiration for designers working with color, but also a valuable guide to understanding contemporary design language and global color trends.

【Details】

Editor: Sandu Publishing

Publisher: SANDU

Size: 25 × 18 cm

Binding: Paperback

Pages: 240 pages