Name: REBRANDING DESIGN
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REBRANDING DESIGN

English Language ｜ Hardcover ｜ 2017 ｜ 304 pages ｜ 28×22 cm

Publisher　 The Images Publishing Group
Author 　　 Johan Debit (編集)
ISBN 　9781864707212

Until 2025-08-31T16:00:00.000+00:00 Summer Reading Festival｜Escape the Heat in Pages, Travel Through Design on order

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NT$1,098

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[Book Description]

Rebranding is a challenging yet opportunity-filled design journey—one that not only shapes the future direction of a company but also tests the strategic thinking and creative execution of designers.

Explores How to Design for Rebranding Concepts That Result in Optimum Commercial Success takes on this complex subject with clarity and depth, examining how rebranding design can deliver maximum commercial value. Featuring some of the most compelling rebranding cases from around the world, the book offers readers both practical insights and strategic perspectives.

For businesses, rebranding is far more than just a visual update—it is a serious strategic decision. Before initiating a rebrand, companies must ask themselves: Is now the right time for change? Is this a minor evolution or a full transformation? Does this initiative address a clearly defined issue, and can it act as a real driver for future growth?

For designers and brand consultants, additional challenges arise: How can one create a truly distinctive identity amidst a flood of predictable and overexposed visual trends? How can a rebrand remain relevant and valuable in the face of global economic uncertainty and shifting cultural contexts?

Through carefully curated global examples, this book dissects the rebranding process—from strategic intent and visual execution to market response. More importantly, it emphasizes the crucial yet often underestimated role that brand design plays in the development and repositioning of companies, institutions, and organizations.

Whether you're a branding professional, creative director, or a business leader preparing for a brand transformation, this book offers invaluable insights, inspiration, and practical direction. It is an essential resource for anyone seeking to understand the real impact and potential of rebranding in today's competitive landscape.

[Publication Details]

Editor: Johan Debit

Publisher: The Images Publishing Group

Size: 28 × 22 cm

Binding: Hardcover

Pages: 304 pages