Drawing and Manual Co., Ltd. is a creative company that produces numerous advertisements, music videos, programs, etc. This book introduces the company's past work with local governments and behind-the-scenes information. Rather than a project aiming for a temporary buzz, we will introduce a drawing manual style regional branding that takes root in the local area and considers promotion from the same perspective as the local residents, based on 10 years of actual examples. A drawing and manual proposal is also included as a bonus at the end of the book. This book is also recommended for local government officials, tourism, and creators involved.
Chapter 1 Tohoku Edition
・Goodbye global standard
・The Great East Japan Earthquake and traditional crafts
・The beautiful standard of Tohoku is disappearing
・Create a website that highlights traditional crafts
Tohoku STANDARD project
・Produced on-site exhibitions and video content in conjunction with the renovation of JR Sendai Station
・Attempt to record as much as possible and dig deeper
Toward a deeper Tohoku STANDARD
<Round table discussion> What was born after Tohoku STANDARD
Takeo Kanai, Hideo Okochi (Kanairi) x Koji Karatsu (Drawing and Manual)
Chapter 2 Hokuriku Edition
・Get as close as possible to the actions and perspectives of the people living there
・Kanazawa branch started from a house along the river
What I experienced at tourist spots after the Hokuriku Shinkansen opened
・Challenge production in collaboration with local creators
Good Morning ISHIKAWA
・Carefully convey tourist information that had been scattered
For Tourism ISHIKAWA
・Beautifully capture the characteristic landscape of Kanazawa
・Introducing highlights from a traveler's subjective perspective
Tourism special page “Ishikawa 100 trips”
・Experimental site that proposes manufacturing in Hokuriku from a unique perspective
Gallery shop Tsuru/wai
<Round table discussion> Creative creation with local creators
Kazuhiro Morisaki (Send) x Yoichi Hisamatsu (andyo) x Takashi Ueno and Minoru Ohara (Drawing and Manual)
Chapter 3 Tokushima edition
・Tokushima Prefecture ranked 46th in the prefecture attractiveness ranking
・Research presentation workshop
Horrifying presentation to the governor of Tokushima prefecture
・Start of the project
“VS Tokyo” was born from the fight against commoditization
・Create a film for the closing of “Tokushima International Short Film Festival”
Short film “Sakuradani Elementary School, the last 174 days”
・Produced an ironically drawn video in collaboration with a comedy group
The second and third arrows that push "VS Tokyo" forward.
・Inner branding example
The first thing that will change is the Tokushima Prefectural Office, right?
・Continue to make movies from Tokushima
Tokushima International Film Festival, a film festival for making movies
・Short video production with the premise of posting on SNS
“#Tokushima” and its aftermath in collaboration with Tokushima creators
<Conversation> Motivation to continue making movies in Tokushima
Keitaro Tsugaoka (original) x Koji Karatsu (drawing and manual)
Extra edition: Consider a hypothetical promotion for a certain local government
・Minakami Town location hunting report
・Imaginary Minakami Town City Promotion Plan
Chapter 4 Tsukubamirai
・Encounter with Tsukubamirai City, a city without confidence
・Is it okay to live in one of Tokyo's commuter towns?
Cultures created and destroyed by municipal mergers and Tsukuba Express
・I want to do something new and interesting
The strength of this city is that there are city hall employees who work tirelessly.
・Where should I walk towards?
Setting words and a 3-year plan to move towards the goal at the same pace
First, the inside. Inner branding measures aimed at citizens
Differentiation from rivals highlights the attractiveness of a city
Citizens sing for city people
“MIRAI ART FESTIVAL” takes town development to the next stage
<Round table discussion> Looking back on city promotion and the future of Tsukubamirai with city hall staff
Yasuhiro Haneda, Takuma Yoshitani, Ryo Matsumoto (Tsukubamirai City Hall) x Kosuke Nakatani (Drawing and Manual)
Chapter 5 Shiraoi Town
・I grew up in a town on the verge of financial collapse.
・Conflict between new tourism resources and traditional town-specific culture
・The birth of the overwhelming presence of Upopoi, the confusing administration, and the reality of the hometown
・Independently produced a video of what I think is the charm of Shiraoi
First, create ``Me, my seniors, and Shiraoi in early summer,'' and then expand.
・Established a drawing and manual office in Shiraoi Town
The minimum greeting of “having an address”
・I could see the needs of local residents
“Video workshop” held in a super-aging city
・The more you get into the local area, the more interesting the people are.
A "documentary series" that does what it can to the best of its ability.
・Four lessons learned in Shiraoi
Six methods necessary for creators to contribute to local communities
Bonus at the end: Drawing and manual video creative proposal
Nishikan Ward, Niigata City Movie “Boke to Tsukkomi”
Nets Toyota Toyama TV commercial “What is happiness? ” version