How to mass-produce unique pieces? Or: How can computers take over and support creative work?
Sol LeWitt wrote in his "Conceptual Art Sentences": "Ideas become machines for creating art. This is a side effect that many artists cannot imagine. And these can be used as ideas for new works."
Once a form is imbued with a clear message or utility, it escapes the status of pure art. Its poetic function as art is thus weakened, while its practical function as design is strengthened. With the right system, an idea can also become a machine that produces design rather than art. This is called generative design. However, this form of design is primarily used to display complex collections of information or to elicit overwhelming visual spectacle.
Based on the work of Sol LeWitt, graphic designer Jannis Maroscheck designed and programmed his own production system that could draw an unlimited number of individual graphic shapes. The result is a system catalog - a dictionary of shapes - for browsing and exploring geometric systems, where one is always discovering something new.
Intended as a manual for graphic designers designing typefaces, logos, and pictograms, the Shape Grammars book shows some of the potential and limitations of generative design, in addition to 150,000 generated shapes. At the same time, this work lays the foundation for further research on more complex systems and artificial intelligence. As a result, computers can already serve as conversational partners in the creative process.