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English Language | Hardcover | 2016 | 240 pages | 29×21cm

Publisher   The Images Publishing Group
Author Yvett Arzate Gomez
ISBN 9781864707069

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 Focuses on a rapidly growing market in the field of design Contains beautiful packaging patterns and advertising concepts, all illustrated in color Both aesthetically pleasing for the casual reader, and useful as a reference for designers and students. Life has sped up in conjunction with the development of the Internet, and the ever-burgeoning popularity of smart phones. We are now connected to a wider global network wherever we go. As such, the sit-down meal is becoming a thing of the past; people tend to order food online or eat on the go. At the same time, they are more attuned to the superficial: the instant impression gleaned from a swift glance over the counter at a supermarket deli or street stall. Because of this, packaging design is increasingly important as an entrepreneurial field. China provides an excellent case-study. In China, the takeaway market is growing at a rapid rate. Sellers target white-collar workers, especially in the country's largest metropolises, such as Beijing and Shanghai. In these densely populated urban areas, convenience meals are a natural evolution which allow the food economy to adapt to the fast-paced development of society.This publication provides examples of creative shapes and beautiful patterns that stimulate interest in take-away food packaging. It collects packaging designs for global fast food giants, like Burger King, but also showcases high quality designs from all over the world. Covering the staples of international fast food - such as burgers, sushi, and bread - as well as the multitude of different ways these dishes can be presented for sale - such as box packaging, bag packaging, bucket packaging and collective packaging - this book is both attractive and informative. It is the perfect reference book for designers and students interested in the study of fast food

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