Name: The Art of Sweet Packaging: A World of Illustrated Tins, Boxes, and Wrapping Paper That Captivate the Eye
Brand: 桑格
SKU: 67de7e785f7d61000be8fc1f
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The Art of Sweet Packaging: A World of Illustrated Tins, Boxes, and Wrapping Paper That Captivate the Eye

Japanese Book ｜ Paperback ｜ 2025 ｜ 180 pages ｜ 22×17cm

Publisher: MdN Corporation
Authors: MdN Publishing (Editor)
ISBN: 9784295207375

Until 2025-04-30T16:00:00.000+00:00 Reading Together: World Book Day Special – Spend $1500, Get $100 Off on order

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Sweet Gifts Wrapped with Love: A Look into the World of Cute and Delicious Packaging

In today’s confectionery scene, sweets have become more than just a tasty treat—they are also cherished as thoughtful gifts and delightful rewards to oneself. And what makes these sweets even more irresistible? The packaging. With the rise of beautifully designed wrappers, boxes, and tins, sweets are now crafted to appeal not only to the taste buds but also to the heart and eyes. Through charming illustrations, unique materials, and carefully curated colors, brands are creating visual identities that instantly say, “This looks delicious!”—even before the first bite.

This book dives into the enchanting world of sweet packaging design, where visual storytelling plays a key role in shaping the overall experience. It features 40 popular sweets, selected from department store counters, local patisseries, and trending items on social media. These confections aren’t just delectable—they’re also visually captivating, like miniature works of art. Readers will not only enjoy browsing these delightful creations but also gain behind-the-scenes insights into how each sweet’s branding, packaging, and presentation are developed.

At the heart of the book are two special interviews with creators who have made significant contributions to the field. Eriko Kawakami, art director for Lulu Mery, shares how she built a poetic and elegant visual world around the brand. Her approach blends refined aesthetics with a sense of emotional warmth. Also featured is Keiko Tanino of BATON Inc., the visionary behind the beloved COBATO tin boxes, known for their retro-cute appeal that evokes nostalgia and joy.

Together, these stories and case studies reveal how thoughtful packaging transforms sweets into gifts filled with emotion and meaning. This book is perfect for anyone interested in design, branding, or confectionery—from designers and business owners to sweet lovers and collectors of beautiful things.

Inside the Book:

Special Interviews:

　・Eriko Kawakami (Lulu Mery Art Director)

　・Keiko Tanino (BATON Inc., COBATO Tin Box Creator)

Case Study Sections:

　・Department Store Brands – 19 designs

　・Independent Confectionery Shops – 21 designs

This is more than just a collection of cute sweets—it's an inspiring journey into the creativity, care, and craftsmanship behind the art of wrapping joy.