Name: The Birth of a Style - The Influence of the Basel Educational Model on Swiss Graphic Design
Brand: Triest Verlag
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The Birth of a Style - The Influence of the Basel Educational Model on Swiss Graphic Design

English Book | Hardcover | 2024 | 474 pages | 25×20 cm

Publisher: Triest Verlag
Author: Dorothea Hofmann (Author)
ISBN: 9783038630777

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Book Description

Swiss graphic design, often referred to as the "Swiss Style" or "International Typographic Style," is a design approach that emerged in Switzerland in the mid-20th century. This style is renowned for its simplicity, clarity, functionality, and high level of visual organization. Key characteristics of Swiss graphic design include the use of a grid system to organize layouts, which helps create a visually clean and orderly design. The grid system ensures clear relationships and alignment between elements, enhancing the readability and visual impact of the design.

Swiss graphic design widely employs sans-serif typefaces, particularly Helvetica and Univers. These typefaces are celebrated for their simplicity, modernity, and readability, making them iconic symbols of Swiss graphic design. The style also emphasizes a minimalist aesthetic, removing all unnecessary decorative elements and retaining only essential design components. This approach aids in the clear communication of information and visual simplicity. Additionally, Swiss design focuses on the use of contrast and space, utilizing large areas of white space to highlight key information and using contrast to emphasize different design elements. At its core, Swiss graphic design is functional, with designers striving to create practical and efficient designs that ensure information is conveyed clearly and quickly.

Swiss graphic design has influenced global design trends and is widely applied across various fields, including posters, books, magazines, corporate branding, and web design. Renowned Swiss graphic designers like Armin Hofmann, Josef Müller-Brockmann, Max Bill, and Emil Ruder have played significant roles in the development and dissemination of this style through their works and teachings.

"The Birth of a Style - The Influence of the Basel Educational Model on Swiss Graphic Design" by Dorothea Hofmann reveals a highly differentiated picture of Swiss graphic design from a new perspective in this history of "Schweizer Grafik." Characterized by its undogmatic viewpoints, the courage to experiment, and a clear relationship to the modern, the Basel Educational Model is an important forerunner to the international reach of Swiss graphic design in the 20th century. More than 400 illustrations portray the precision, objectivity, and reduction of the innovative work that visually inspired an entire epoch. The book features work by Hermann Eidenbenz, Armin Hofmann, Nelly Rudin, Wolfgang Weingart, April Greiman, and more.

Details

Author: Dorothea Hofmann (Author)

Publisher: Triest Verlag

Year of Publication: 2024

Dimensions: 25×20 cm

Binding: Hardcover

Pages: 474 pages