Name: The First Book of Fashion: The Book of Clothes of Matthaeus and Veit Konrad Schwarz of Augsburg
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The First Book of Fashion: The Book of Clothes of Matthaeus and Veit Konrad Schwarz of Augsburg

English Language ｜ Hardcover ｜ 2015 ｜432 pages ｜ 27×22cm

Publisher　　 Bloomsbury Academic
Author　　　　 Ulinka Rublack (Editor), Dr Maria Hayward (Editor), Jenny Tiramani (Editor), Clare Turner (Cover Art)
ISBN　　　　　9780857857682

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【Book Description】

The First Book of Fashion is a captivating classic of fashion history, presenting what is arguably one of the most extraordinary primary sources ever recorded. Drawing on these remarkable materials, the book opens a vivid window onto the Renaissance and reveals how clothing functioned as a powerful tool for shaping personal identity, enabling social mobility, and managing self-image.

At its center are the sixteenth-century German accountant Matthäus Schwarz and his son Veit Konrad Schwarz. This fashion-conscious bourgeois father and son carefully curated and documented their dress, using clothing as a means to advance through society. Their belief still resonates today: to be noticed and recognized, one must know how to dress.

Over a period of sixty years, the Schwarzes commissioned illuminists to create a series of portraits that faithfully record both their sartorial triumphs and missteps at different stages of life. Reproduced here in full color for the first time, these images are accompanied by the pair’s own captions—focused on fashion yet often deeply personal—earning them recognition as the world’s earliest fashion diarists and pioneers of everyday portraiture.

Beyond demonstrating how something seemingly ephemeral as dress can become a potent social language, the book vividly reconstructs the experience of Renaissance life and underscores the central role of clothing in the aesthetics and daily culture of the period.

Insightful commentaries by historians Ulinka Rublack and Maria Hayward offer an interpretation of sixteenth-century dress that is both rigorously scholarly and strikingly contemporary, presenting a comprehensive portrait of a true Renaissance fashionista’s wardrobe. This first English edition also includes a bespoke pattern by Tony Award–winning costume designer and dress historian Jenny Tiramani, enabling readers to recreate one of Schwarz’s most elaborate and politically significant outfits.

More than a book about fashion, this volume is a cultural landmark—an exploration of image, power, and self-representation through dress.

【Details】

Editors: Ulinka Rublack, Maria Hayward, Jenny Tiramani

Cover Art: Clare Turner

Publisher: Bloomsbury Academic

Year of Publication: 2015

Size: 27 × 22 cm

Binding: Hardcover

Pages: 432 pages