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Ultimate Logo Design: Learn from the Thoughts and Expressions of Elite Creative and Art Directors

Ultimate Logo Design: Learn from the Thoughts and Expressions of Elite Creative and Art Directors

Japanese Language | Paperback | 2022|352 pages | 25×18 cm

Publisher  Seibundo Shinkosha
Author    Design Note Editorial Department (editor)
ISBN   9784416522264

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In an age of media diversification,
Logo design, which symbolizes companies and brands, is playing an increasingly important role.

Tools that anyone can easily create logos are increasing,
Based on a detailed strategy, a logo design that has been designed down to the smallest detail with time and effort is persuasive.

Through dialogue with the client, we get to the essence,
The work of understanding the identity and incorporating it into the design
It is never something that can be done overnight.

Will it function reliably in all media as an easy-to-understand communication tool?
Also, is it a design that can grow with the brand for decades to come?
It is a job that really tests the skill of the creator.

In this book, we are producing logos and marks for notable companies and products,
Japan's leading creative director and art director,
The latest logo design is released at once.

Not only logos & marks and deployment examples,
Focusing on the "font" that holds the key to logo design, such as the durability and functionality of the logo,
Choose fonts that suit your purpose, design original fonts, etc.
How do you visualize your brand image?
I will introduce it through the process.

"I want to improve my sense of logo design."
"I want to learn the techniques of designers and art directors."
"I want to make presentations to clients more persuasive!"
For those who say, this is a recommended book.

■ Contents
Kazufumi Nagai (HAKUHODO DESIGN)
Masaaki Hiromura (Hiromura Design Office)
Mihaya Awatsuji, Maki Awatsuji (Awatsuji Design)
Katsuo Mizuguchi (Hotchkiss)
Koji Iyama (iyamadesign inc.)
Yuji Tokuda (canaria inc. )
Manabu Mizuno (good design company)
Masahiro Kakinokihara (10)
Yoshiaki Irobe (Nippon Design Center Irobe Design Institute)
Kiki Uchida (cosmos)
Shogo Kisumino (6D)
Yasuyuki Ikeda (Sun Ad Co., Ltd.)
Designed by Mr. Yutaka Maeda
Nanoko Fukuoka (woolen)
Ryuta Ishikawa (Frame)
Kaishi Tomoya (room-composite)
That's All Right
Yuki Sakurai (METAMOS™)
Aya Kodama (BULLET Inc.)
Hokuto Fujii (hokkyok/MIDORIS)
Takashi Arakawa (BRIGHT inc.)
Ryohei Kaneda (YES Inc.)
Yusuke Akai (paragram)

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