Name: A GUN FOR HIRE(HELMUT NEWTON)
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A GUN FOR HIRE(HELMUT NEWTON)

English Language ｜ Hardcover ｜ 2005 ｜ 216 pages ｜ 31×24 cm

Publisher　 TASCHEN
Author 　 Helnut Newton
ISBN 　 9783822846438

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[Book Description]

Helmut Newton consistently blurred the boundaries between magazine work and commercial commissions, maintaining a distinctive style and composition regardless of purpose. Whether shooting for fashion editorials or brand campaigns, he never compromised his visual language. With a touch of humor and self-deprecation, he once referred to himself as “a gun for hire,” a title later adopted by June Newton for her classic book on his commercial photography. Now, the Helmut Newton Foundation presents a newly revised edition of this celebrated volume.

In a 2004 interview with Newsweek, Newton candidly stated: “Some people’s photography is an art. Mine is not. If they happen to be exhibited in a gallery or a museum, that’s fine. But that’s not why I do them. I’m a gun for hire.” This straightforward declaration, coming from one of the 20th century’s most iconic photographers, may surprise some, yet it perfectly encapsulates his creative stance. Newton’s images are powerful and striking, resisting easy categorization. By refusing to call his work “art,” he allowed viewers the freedom to define it themselves—something that countless exhibitions in museums and galleries worldwide have eagerly embraced.

A Gun for Hire brings together Newton’s fashion catalog and advertising photography from the early 1960s to 2003, including campaigns for BiBA (the first fashion catalog in 1962), Chanel, Yves Saint Laurent, Versace, Thierry Mugler, Blumarine, Villeroy & Boch, and Absolut Vodka, as well as his final fashion editorials for the US and Italian editions of Vogue. The volume features an introduction by Matthias Harder, along with contributions from Pierre Bergé, Tom Ford, Josephine Hart, June Newton, and Anna Wintour.

From December 3, 2022, to May 14, 2023, the Helmut Newton Foundation in Berlin presented the exhibition HELMUT NEWTON. BRANDS, showcasing over 200 works, including more than 100 previously unseen photographs. The exhibition offered a comprehensive look at Newton’s collaborations with world-renowned brands such as Swarovski, Saint Laurent, Wolford, Blumarine, Chanel, Neiman Marcus, Picot Watches, Absolut Vodka, and Lavazza. This was the first time these advertising series were displayed on such a large scale, adding a significant new chapter to Newton’s celebrated oeuvre.

[Details]

Author: Helmut Newton

Publisher: TASCHEN

Size: 31 × 24 cm

Binding: Hardcover

Pages: 216