【Book Introduction】
《Advertising & Commercial Film Yearbook 2026》 is an annual collection of advertising and visual works compiled from the monthly magazine 《Commercial Photo》. It brings together representative works featured from the January to December 2025 issues, presenting the latest trends in contemporary Japanese advertising creativity and commercial visual expression.
The book includes regular sections such as “My Best Choice Graphic,” “My Best Choice CM,” “Film of the Month,” and “Advertisement of the Month.” It features approximately 170 graphic advertisements and OOH advertisements, as well as around 230 commercials, web movies, and music videos. Through a wide range of examples—from brand image campaigns and product promotion to public communication and visual storytelling—readers can observe how recent Japanese advertising combines visual design, photography, video production, and creative planning to create communication with a strong sense of the times.
The book also provides complete production staff lists for each work. At the end of the volume, indexes by company name, product name, photographer, art director, director, cinematographer, director of photography, and musician are included, making it easy for readers to search for information on works, brands, and creators. For advertising agencies, design studios, video production teams, brand planners, and magazine editors, these details are useful not only for understanding industry networks and creative contexts, but also as important references for project planning, proposal research, and staffing.
《Advertising & Commercial Film Yearbook 2026》 is not only a collection of works, but also an annual record of the development of Japanese advertising and commercial visual culture. Whether readers wish to understand recent advertising trends or seek reference cases for visual creativity, video production, and brand communication, this book is a highly valuable professional resource worth keeping.
【Details】
Author: Commercial Photo Editorial Department
Publisher: Genkosha
Publication Year: 2026
Size: 25 × 18 cm
Binding: Softcover
Pages: 224 pages