Name: AI Marketing: How AI is Transforming Marketing and Business Growth
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AI Marketing: How AI is Transforming Marketing and Business Growth

English Books｜ Softcover ｜ 2025 ｜ 182 pages ｜ 23×15 cm

Publisher　 CRC Press
Author 　 Hamed Taherdoost (Editor), Mitra Madanchian (Editor)
ISBN 9781041038047

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【Book Description】

In an era of rapidly evolving digital technologies, artificial intelligence (AI) is fundamentally transforming the way marketing is conceived and practiced. From customer engagement and content creation to strategy development and performance evaluation, AI has become a critical driver of competitive advantage and business growth.

AI Marketing focuses on the deep integration of AI technologies and marketing practice, offering a systematic analysis of how AI is reshaping the ways businesses interact with customers, optimize marketing strategies, and achieve sustainable growth. The book provides in-depth coverage of today’s most influential AI marketing applications, including personalized customer experiences, data-driven decision-making, predictive analytics, and intelligent automation, helping readers understand the practical value of AI in marketing.

Combining the latest research with a wide range of real-world case studies, the book examines AI-enhanced personalization, AI-driven content creation, campaign optimization, and the strategic application of predictive analytics. It also offers practical guidance on selecting and integrating AI tools effectively, while addressing the ethical considerations and data responsibility challenges associated with the use of AI in marketing.

Beyond current practices, the book takes a forward-looking perspective on the future of AI marketing, helping readers understand how organizations can leverage AI to build long-term competitive advantage in the digital era.

AI Marketing is written for marketing professionals, business managers, entrepreneurs, and students in related fields. Blending strategic insight with practical application, it is an essential reference for anyone seeking to turn the potential of AI into measurable results and sustainable long-term growth.

【Book Details】

Editors｜Hamed Taherdoost, Mitra Madanchian

Publisher｜CRC Press

Publication Year｜2025

Format｜Paperback

Size｜23 × 15 cm

Pages｜182 pages