Name: Basara Paperback
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Basara Paperback

Japanese Language ｜ Paperback ｜ 2020 ｜256pages ｜ 25×18cm

Publisher　 Seigensha
Author 　 Naoki Yago (Author)
ISBN 　9784861527777

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【Book Description】

Naoki Yago is one of the most prominent and innovative art directors and graphic designers in contemporary Japan. Known for his sharp visual sensibility and distinctive creative language, he is active across a wide range of fields including advertising, music, photography, and fashion. The Power of Image is his very first monograph, offering a comprehensive look at his representative works and creative journey to date—a condensed visual narrative of his career.

From iconic advertising visuals for Laforet Harajuku to album designs for top Japanese musicians such as RADWIMPS, THE YELLOW MONKEY, Masaki Suda, and Akiko Yano, Yago’s works traverse both commercial and artistic realms. He has also collaborated with renowned photographers such as Kishin Shinoyama, Yoshiyuki Okuyama, and Mikiya Takimoto on the art direction and book design of their photo collections. His style fluidly merges analog and digital elements, as well as fashion and image-making, creating a unique and unmistakable aesthetic voice.

In addition to showcasing his works, the book includes exclusive conversations between Yago and key figures such as photographer Kishin Shinoyama, art critic Noi Sawaragi, and Dutch design collective Experimental Jetset, delving into his creative process and artistic philosophy. The volume also features commentary and endorsements from notable figures across the cultural spectrum, including Akiko Yano, MAN WITH A MISSION, Natsume Mito, Rikako Yagi, Kaoru Kasai, Kashiwa Sato, Kenjiro Sano, and Yoshiyuki Okuyama, highlighting the wide-reaching impact of Yago’s work.

Creative director Kashiwa Sato recalls first noticing Yago’s advertising visuals for Laforet displayed in Harajuku, immediately sensing a fresh new presence in the cityscape. He praises Yago’s ability to generate a distinctive atmosphere, remixing elements across media and genre boundaries to create entirely new sensations. Musician Akiko Yano, who collaborated with Yago on a CD design, admires his sincerity, creative integrity, and collaborative spirit, describing his work as not only stylish but grounded in human depth and honesty.

The Power of Image is more than just a portfolio—it is a document of how contemporary Japanese visual design continues to transform, merge, and reinvent itself. Through Yago’s work and words, readers are invited to explore how a new-generation creator uses image as a medium for exploration and innovation. For designers, creative professionals, and lovers of visual art, this book is both a source of inspiration and a valuable creative resource.

【Details】

Author: Naoki Yago

Publisher: Seigensha

Binding: Softcover

Dimensions: 25 × 18 cm

Pages: 256 pages