Name: Brand Experience & Trade Fair Design Annual 2025
Brand: 桑格
SKU: 6912b0fc77a8bc000a50b9de
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Brand Experience & Trade Fair Design Annual 2025

English Language |Hardcover | 2025 | 256 pages | 31×23 cm

Publisher　　　 Avedition
Author　　　　Janina Poesch (Editor)
ISBN　　　　　9783899864274

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[Book Description]

Brand Experience & Trade Fair Design Annual is the authoritative yearbook in the international field of exhibition and brand experience design, featuring around 60 outstanding projects from around the world that comprehensively showcase the latest trends in spatial and brand communication.

Focusing on the theme of “The Many Dimensions of Intelligent Design,” this edition explores how artificial intelligence can revolutionize visitor interaction, how ecological intelligence promotes sustainable solutions, how emotional intelligence deepens the bond between brands and people, how artistic intelligence transforms spaces into creative stages, and how technological and social intelligence push boundaries and foster participatory concepts.

In addition to presenting exceptional international case studies, the book also features insightful essays by leading industry experts who share their practical experiences and forward-looking perspectives, offering valuable inspiration for designers, curators, and brand managers.

Presented in both English and German, this annual publication is an essential reference for professionals in exhibition and brand experience design.

[Details]

Editor: Janina Poesch

Publisher: Avedition

Publication Year: 2025

Size: 31 × 23 cm

Binding: Hardcover

Pages: 256