Name: Brand Identification Manuals for Coca-Cola 1969–1979
Brand: 桑格
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Brand Identification Manuals for Coca-Cola 1969–1979

English Edition ｜ Hardcover ｜ 2025 ｜ 528 pages ｜ 29.2 × 24.1 cm

Publisher:　　　 Standards Manual
Authors:　　　 Rapha Abreu (Foreword), Sue Murphy (Foreword)
ISBN:　　　　　 9798218614973

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[Book Description]

Brand Identification Manuals for Coca-Cola (1969–1979)

This book compiles and reproduces original brand design manuals from Coca-Cola dating between 1969 and 1979, offering a deep dive into a pivotal era in the company’s visual identity development. Spanning a decade rich in creative advertising and the rise of modernist design systems, the volume highlights the evolution of Coca-Cola’s branding through detailed and structured guidelines.

One of the most iconic elements featured is the introduction and application of the “Arden Square,” a design that remains a core component of Coca-Cola’s global brand identity to this day.

Each manual included in this collection outlines the company’s usage standards at the time for logos, typography, packaging, color schemes, and branded ephemera—making this a valuable historical reference for understanding the brand’s visual language and its transformation.

A must-have for designers, brand historians, and Coca-Cola enthusiasts, this volume is a comprehensive and collectible document of classic corporate identity design.

[Book Details]

Authors: Rapha Abreu (Foreword), Sue Murphy (Foreword)

Publisher: Standards Manual

Size: 29.2 × 24.1 cm

Format: Hardcover

Pages: 528 pages