Name: Catalog Design Connecting Products and Customers (DESIGN for COMMUNICATION)
Brand: 桑格
SKU: 68ac11a46e4a020010a918a2
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Catalog Design Connecting Products and Customers (DESIGN for COMMUNICATION)

Japanese Language ｜ Papercover ｜ 2015 ｜ 192 pages ｜ 30×22 cm

Publisher　 BNN, Inc.
Author 　 Fuzichoco (Author)
ISBN 　 9784861009693

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【Book Introduction】

Catalog and Brochure Design Case Studies features 72 real-world examples from various industries, offering an in-depth analysis of how product catalogs and promotional brochures go beyond simple product listings to become vital tools for communicating brand concepts and shaping identity. A well-designed catalog not only highlights product features but also reflects a brand’s core values and aesthetics through layout, folding techniques, format choices, and content planning.

The book showcases a wide range of design approaches: from strategies that tailor content to customer psychology, to selecting appropriate sizes based on distribution methods, to using innovative folding structures that create surprise and impact. These examples reveal how designers harness creativity to enhance both communication effectiveness and emotional connection.

Catalog and Brochure Design Case Studies is an essential source of inspiration for graphic and visual designers, as well as a must-have reference for marketing planners, PR professionals, and brand managers. It demonstrates how catalogs and brochures can maximize their effectiveness in communication and brand promotion, becoming key media for engaging customers and strengthening market influence.

Book Details

Author: BNN

Publisher: BNN Inc.

Publication Year: 2015

Binding: Paperback

Size: 30 × 22 cm