Name: COLOR NOW: COLOR COMBINATIONS FOR COMMERCIAL DESIGN
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COLOR NOW: COLOR COMBINATIONS FOR COMMERCIAL DESIGN

English Language ｜ Hardback |2018 | 256 pages | 29×22cm

Publisher SendPoints
Author SendPoints (Editor)
ISBN 9789887849407

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[Book Description]

Color Plays a Significant Role in Design is a comprehensive guide focused on the practical application of color in design. It explores how color plays a vital role in enhancing visual impact, increasing appeal, and making design work more distinctive and recognizable. For designers, mastering color theory and applying color effectively are essential skills in the creative process.

Starting with fundamental color principles, the book guides readers through key concepts such as hue, brightness, and saturation to build a solid understanding of color. It then expands into the psychology of color and color associations, analyzing how different hues convey emotions, cultural meanings, and how they can be strategically used in commercial design.

The book features a rich collection of color scheme references and real-world design projects, complete with precise color codes, offering practical inspiration and direction. Additional sections, such as “Color Talk,” provide professional insights and design tips, making this not just a theoretical reference but a hands-on resource for daily creative use.

Whether you're a beginner seeking foundational knowledge or a seasoned designer looking to refine your color sensibility, this book is both an inspiring and practical color design manual — an essential addition to any visual creator’s library.

[Publication Details]

Editor: SendPoints

Publisher: SendPoints

Size: 29 × 22 cm

Binding: Hardcover

Pages: 256 pages