[Book Description]
Japanese Graphic Design Classics is a comprehensive and visually rich volume that offers an in-depth exploration of Japan’s graphic design evolution from the postwar era to the present day. Through a carefully curated selection of iconic posters and brand identities, the book illustrates how Japanese design has developed a distinctive visual language with global influence. From the official posters of the 1964 Tokyo Olympics and the 1970 Osaka Expo, to the Issey Miyake logo and the visual identity of the Pan-Pacific Design Congress, each work reflects the aesthetics, values, and cultural shifts of its time.
The book highlights the lives and contributions of several key figures who have shaped the landscape of Japanese graphic design. Kenya Hara, born in 1958 in Okayama, graduated from Musashino Art University and later established the Hara Design Institute. Known for integrating minimalist aesthetics with Eastern philosophical thought, his work spans branding, exhibition design, and spatial graphics, positioning him as a leading figure in contemporary Japanese design.
Yusaku Kamekura, born in 1915 in Kanbara, is considered one of the founding fathers of postwar Japanese graphic design. Internationally renowned for his posters for the 1964 Olympics and 1970 Expo, his work fused modernist principles with traditional Japanese composition, significantly elevating the profile of Japanese design on the world stage.
Shin Matsunaga, born in Tokyo in 1940 and a graduate of Tokyo University of the Arts, brought a more experimental and modern sensibility to design. From his PEACE '86 poster and the visual identity of the Sezon Museum of Modern Art, to packaging designs and branding for Issey Miyake and other major clients, his work reflects a refined yet innovative approach.
The book also introduces Nagi Noda, a representative of the new generation of Japanese creatives. Born in Tokyo, she gained attention through her work in publishing, music, and fashion, eventually collaborating with global brands like Nike and Laforet Harajuku. Her unique and whimsical style brought a fresh and bold perspective to Japanese visual culture.
Another legendary figure featured is Ikko Tanaka (1930–2002), born in Nara. He graduated from the Kyoto City School of Fine Arts at just 19 and began his career in design for textiles and publishing. He went on to design the signage and medals for the 1964 Olympics, as well as the Japan Pavilion for the 1970 Expo. His work elegantly fused traditional Japanese art with modernist structure, earning him international acclaim.
Japanese Graphic Design Classics is not only a collection of great works and design philosophies, but also a visual chronicle of how Japanese design has responded to and shaped the forces of globalization. It stands as both an essential reference for graphic designers, brand professionals, and art historians, and a richly inspiring read for anyone passionate about visual culture. This is a landmark publication—part archive, part inspiration, and a vital tribute to the power of design.
[Publication Details]
Author: Gian Carlo Calza
Publisher: SKIRA
Size: 29 × 21 cm
Binding: Hardcover
Pages: 519 pages
