Name: Design with Ingenuity: Turning Awkwardness into the Everyday
Brand: 桑格
SKU: 698a8f56293c1543a8645e61
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Design with Ingenuity: Turning Awkwardness into the Everyday

Japanese Book ｜ Paperback ｜ 2025 ｜192 pages ｜25×18 cm

Publisher MdN Corporation
Authors MdN Editorial Department
ISBN 9784295207993

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[Book Description]

This book is built around the core idea of “turning the negative into the positive—how design can lower psychological barriers.” It focuses on products that are essential in everyday life yet often cause hesitation at the point of purchase, examining how design can reshape people’s perceptions and attitudes toward them.

The book looks closely at what it calls “hard-to-pick-up products”—items that fulfill real needs but are accompanied by preconceived notions, usage contexts, or psychological discomfort that create resistance during decision-making. From a design perspective, it analyzes how adjustments in visual expression, packaging structure, and communication strategies can reduce psychological barriers and transform previously negative impressions.

Through a wide range of case studies and design-thinking insights, the book clearly demonstrates how design can serve as a bridge between products and people, making necessary items feel more approachable. It offers practical and inspiring strategic references for designers, brand managers, and creative professionals alike.

[Details]

Editor: MdN Editorial Team

Publisher: MdN Corporation

Year of Publication: 2025

Size: 25 × 18 cm

Binding: Paperback

Pages: 192 pages