Name: Designer’s Choice and Use of Typography: Designer’s Collection
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Designer’s Choice and Use of Typography: Designer’s Collection

Japanese Language ｜ Paperback ｜ 2025 ｜ 352 pages ｜ 26×18 cm

Publisher: Seibundo-Shinkosha
Author: Design Note Editorial Department
ISBN: 9784416524947

Until 2025-11-30T16:00:00.000+00:00 Read with Reason, Live with Emotion – Sungood Design Book Fair Double 11 Special Offers on order

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【Book Description】

The choice of font can dramatically transform a brand’s image, highlighting the crucial power of “typography” in successful branding. This book offers an in-depth analysis of the font selection and application techniques practiced by top designers, providing comprehensive and professional guidance.

In the process of brand building, “typography” plays an indispensable role. The way fonts are chosen and used directly influences the overall impression a brand conveys to its audience. Based on real-world examples from leading designers, this book thoroughly explains the relevant skills and approaches.

With the rise of diverse media beyond print—such as websites, smartphones, and digital signage—the range of font options has expanded, making the question of how to select and effectively use fonts increasingly important. What may seem like a casual font choice can ultimately shape the entire atmosphere and worldview of a brand. Through 15 design case studies, this book explores the significant impact of typography.

Covering core branding design cases including logo creation, original typeface design, packaging, and website design, the book helps readers grasp the mindset needed for selecting fonts according to different objectives and designing original typefaces, enabling effective visualization of brand identity.

This book is highly recommended for professionals seeking to refine their branding sensibility, learn expert techniques from designers and art directors, and enhance the persuasiveness of client presentations—expanding branding possibilities from the perspective of “typography.”

【Detailed Information】

Author: Design Note Editorial Department
Publisher: Seibundo Shinkosha
Year of Publication: 2025
Dimensions: 26 × 18 cm
Binding: Paperback
Pages: 352 pages