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Japanese Language | Papercover | 2015 |176pages |29×25 cm
Publisher BNN, Inc.
Author BNN編集部 (编者)
ISBN 9784861009877
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Book Introduction
Shop Visuals and Brand Tool Design is a design casebook that focuses on the tools used to shape a store’s identity. The book features a wide variety of examples, including shopping bags, shop cards, and product packaging. These items are not merely accessories to products, but vital bridges connecting brands with their customers. Portable and versatile, such tools enable stores to convey their worldview and brand philosophy through tangible design language.
Rather than viewing them simply as part of sales promotion or marketing, this book emphasizes their role in brand building. How can design transform a store’s intangible ideas and emotions into physical form? The collected cases offer abundant answers and inspiration.
The book opens with a special feature on the redesign of Mitsukoshi’s shopping bag, followed by four chapters organized by industry: Fashion, Food & Drink, Sweets, and Goods & Others. Together, they showcase cross-industry creativity and brand strategies in action.
Shop Visuals and Brand Tool Design is not only an inspiration source for designers but also an essential reference for brand managers, marketers, and educators. It clearly illustrates that even something as simple as a shopping bag or a card can become a powerful design element for shaping brand value and influencing consumer perception.
Book Details
Author: Choco Fuji
Publisher: BNN, Inc.
Publication Year: 2015
Size: 29 × 25 cm
Binding: Paperback
Pages: 176







